The key values are our flags.

Excellent
ECU is a ship sailing in the ocean.Cooperation is our guarantee against storm and will guard us to take a long journey.

Creative
ECU is a high technology organization. We should keep being creative, innovative and never idle. This is just our survival and development foundation.

United
ECU is an ambitious team. We refuse mediocrity. The prerequisite that we could stand out in the forest of the electronic industry is to strive to do first-classly.